What is it about cheap mobile phones in Kenya. From as little as ksh.1000 ($10) one can own a smart phone they can use for ages. The Kenyan mobile phone market displays its own unique peculiarities. Discovery of this uniqueness has come with expensive lessons for players and customers within this industry. In this regard, it calls for considerate care prior to venturing out to buy or deal in cheap mobile phones anywhere in Kenya.
The first consideration rests in the fact that cheap means different things to various people. The Kenyan market sees division into formal and informal sections. The formal market has the high streets of urban centres and lately a proliferation of internet sites. The informal market, the bigger of the two, has the back streets for its transactional operations. What is available on the highstreets often goes for as much as tenfold what one can get on the backstreets.
A formal setting in this industry covers high-end products by big industrial names. Such big players have outlets selling new products found in any first world country. These come with commensurate local values converted from international currencies such as the dollar. Within this market, cheap shelf costs cover products with lower performance, less unique features and lower applications. The more expensive these get, the more of these they possess.
An informal setting covers diverse products and sources. A good portion of these products consists of stolen material. Someone needs to come up with an app that dissembles stolen mobile phones in Kenya. Until then, stolen product reselling will continue to distort this mobile phone market in Kenya. Other sources of products in this sector include cheap imitations from Asia and smuggled goods entering a market place through Kenyan porous borders. These do not have their taxes paid for hence their low costs.
Social media proliferation and rising of the internet has created a demand for internet-enabled phones. Incomes have not increased commensurately. As such, first time mobile buyers are going for the cheapest products available that allow connectivity. This infers that Kenyan informal sector items enjoy a high and rising demand. So does the lower end of the formal sector.
New Entrants in the Cheap Mobile Phones in Kenya Market
Knowledge that first time purchasers within emerging markets like Kenya shall power growth, budget phone makers are joining the fray. These include companies like Huawei and HTC in Kenya, which have hit this market hard. Others are involved in fierce battles in places like India with these battles spilling over into the Kenyan market.
Another factor fuelling a demand in low budget phones is mobile-based services by corporate entities. Financial institutions, healthcare, insurance, real estate, and agricultural processing corporations have turned to mobile apps to further their interaction with clients. It means customers such as bank patrons need not visit banking halls to make transactions. All one needs is an application-enabled mobile phone. Numerous corporates make salary and wage payments to their lower cadre employees using mobile phones. This means these end beneficiaries of corporate transactions have to obtain a requisitely enabled mobile phone, most opting for the lower costing versions.
With these factors in mind, a prospective seller has basic ideas about which products to stock up in. Conversely, a discerning buyer needs to understand what features are essential to their needs. That way, they obtain value for their little money they put in certain products.
There’s a lot more to cheap mobile phones in Kenya and its only growing to increase in the short term.